Singapore Tourism Will Recover
Singapore is Still Tourist’s One of the Top Destinations in Asia.
Keith Tan, Chief Executive of STB said that there will be turnaround in the near future citing Singapore’s strong reputation of being one of the most attractive business and leisure destination and safety it offers to the travellers.
He is banking on the long-term prospects of a bounce back for Singapore’s tourism.
In a recent interaction, he stated that though STB doesn’t foresee mass international travel in 2021, the Tourism Board would stand together with all the industry partners and prepare a roadmap for such recovery and sustainable tourism for the future.
In its announcement, the STB promised support for tourism businesses to help them build capabilities and sustain through this crisis.
The consumer needs are evolving and the Board would prepare all the stakeholders for emerging travel trends to reap the early harvest when travel restrictions are lifted in the coming months.
They are also supporting local jobs and shall look to create more opportunities by encouraging domestic travel.
The SingapoRediscovers campaign that was rolled out in July last year has to boost domestic demand.
By the end of last year this campaign had seen 1,145 promotions by 213 merchants. Under the campaign S$320 million worth of vouchers were offered to domestic travellers and approximately 300,000 Singaporeans have used them to for hotel and travel bookings.
As of January 1, 2021 S$35.9 million in voucher redemptions have been recorded along with and out-of-pocket payments.